A Lifestyle Football Brand
Established in 2022 by Benjamin St-Juste, a Montréal-native NFL player, and Rémi Boyer, a French-born art director immersed in the football industry, The Originale emerges as the first lifestyle football brand.
While hockey and soccer reigned supreme in their native land, their fascination with the gridiron set them apart.
Our Goals
The Originale's seasonal collections draw inspiration from the vibrant diversity of the NFL during the early '90s, infused with contemporary silhouettes and influences from our own countries. Each piece reflects a unique fusion of nostalgic flair and innovative design, celebrating the rich tapestry of football culture while offering a fresh perspective for today's fashion-forward enthusiasts.
We're more than just a clothing brand; we're deeply engaged in our youth communities. Each summer, we organize an annual football camp, empowering young athletes with skills and mentorship.